Photo Credit: Chevrolet
When Rick Hendrick purchased the very first C8 Corvette for $3 million in January 2020, he famously quipped that he’ll never drive it.
Now his dealership in Atlanta, the Number 8 Corvette dealership in the country, is ensuring that some of their customers will never drive the new 2023 Corvette Z06 when it goes on sale in the summer of 2022.
Check out this email from the Rick Hendrick Chevrolet Duluth dealership to a customer on the Corvette Forum who was assured in writing in October 2020 that his only dealer markup fee on the 2023 Corvette Z06 would be a “$749 dealer administration charge.”
Instead, just 13 months later, he is being offered the mandatory option to take an “accessory package” that costs $13,000.
Are we going to watch a great Corvette enthusiast and friend to the Corvette team spend millions of dollars to own the very first 2023 Corvette Z06 at Barrett-Jackson in January, knowing that his dealership in Atlanta is gouging customers who were promised MSRP pricing over a year ago?
It really leaves a bad impression in our opinion…
Is City Chevrolet marking up Z06s? How about any of the other Hendrick Chevy dealerships?
Here is the email from the CorvetteForum.com:
From: Rick Hendrick Chevrolet Duluth
Sent: Friday, December 17, 2021, 9:00 AM
To: raduziub
Subject: RE:Re: Re: RE: C8 Z06 dealer tours news & do you still take deposits for the C8 Z06?
Our dealership will be requiring an accessory package with each of our Corvette orders, will include items such as paint protection film, ceramic coating, window tint and a few other items
Total cost for it will likely be ~$13,000
Best,
Justin Cochran
___________________
From: Rick Hendrick Chevrolet Duluth
Sent: Tuesday, October 27, 2020 3:23 PM
To: raduziub
Subject: RE:RE: RE: RE: Corvette
No worries! We have a dealer administration charge of $749.
Best,
Justin Cochran
Rick Hendrick Chevrolet Duluth
3277 Satellite Blvd
Duluth, GA 30096
Demand for the new Corvette Z06 is such that shitty dealership practices like this will go unpunished because these cars will be going for $20K over the purchase price on the secondary market anyway. But you can at least hit the dealer in the end with a 1-star rating on their dealership surveys that follow the sale, especially if they promised you MSRP IN WRITING.
We might expect these games from a Joe Schmoe dealership, but a Hendrick dealership pulling this crap? Seriously, screw these dealers…
UPDATE
Check out this great response from the Hendrick customer who is now saying the dealership’s management has reached out to him and will be making everything right:
WOW, Keith and dear fellow members, thank you for all of your posts and actions!
I’ve just got off the phone with the General Manager from Rick Hendrick in Duluth, GA where I made my deposit in 2020, and I was informed that there was a little mistake and miscommunication from their end.
Because I made my deposit so long in advance, I was grandfathered in for no extra charges, so no, the $13K will not apply to my allocation.
Not sure if that $13K package fee will apply to anybody else that made a deposit recently, or if it is something that is going to be implemented and communicated to all new deposits from a certain date, but I wanted to share right away what I’ve just learned.
Thank you again awesome Corvette Forum Community and best wishes to all!
Happy Holidays!
Source:
CorvetteForum.com
Related:
Chevy Dealer Rick Hendrick Says Most Car Shoppers Prefer In-Person to Online Buying
Rick Hendrick Paid $3 Million for the First C8 Corvette, Says He’ll Never Drive It
[VIDEO] Rick Hendrick Takes Photos With the First 2019 Corvette ZR1
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